By: Gail Z. Martin
Published by Career Press, Inc., 220 West Parkway, Unit 12, Pompton Plains, NJ 07444
ISBN 978-1-60163-130-5
Book Price: $13.99
Social media marketing that works
Best-selling author Gail Z. Martin is a marketing expert and international speaker. She is also the CEO of her own company, DreamSpinner Communications. She is known as the “Get Results Resource” for marketing that works. Her resources help small and start-up businesses, consultants, coaches, authors, etc. to gain success.
Unique Rule of 30 applications
Gail Z. Martin applies her unique “Rule of 30” approach to social media marketing. In 30 Chapters she shows how a chapter a day will lead to proven success, declaring why most marketing fails (Ch. 1), finding your real story (Ch. 6), Facebook (Ch. 9), LinkedIn (Ch. 10), Twitter (Ch. 11), Blogs (Ch. 12), YouTube (Ch. 15), Chats (Ch.16), etc.
More than just information about social media tools
Martin employs a professional tone and experiential business knowhow. She begins with, “Many marketing efforts fail because they are focused on what the business wants to sell instead of what the target audience needs to solve an urgent problem… No planning… Inappropriate actions… Lack of clarity about the target market… Lack of clear goals… Unreasonable expectations… Unclear on how marketing works… Insufficient patience.”
Gail progresses to revealing internet marketing tools, along with practical exercises to employ these. In the case of Facebook, she suggests, “Use Facebook like a networking event that never ends… Ask a half a dozen of your employees, real-life friends, and colleagues to comment on your page… new ways to make it lively and fresh.”
Martin’s familiarity with social media increases the validity of her message. She warns readers not to violate the social culture of each platform (Facebook, LinkedIn, etc.), stating, “LinkedIn takes a very harsh view of anything spam-like, it’s best to avoid contacting people you don’t know until you’re very familiar with the LinkedIn culture.”
Gail branches into utilizing social media in a successful marketing strategy (PR, Sales Promotion, Local Business, Branding, etc.). Her advice is practical as, “When you post a press release to an online distribution site, make sure the headlines and copy are keyword-rich for optimum searchability, and have good links to your Website… “
Utilize social media platforms for successful marketing
Gail Z. Martin informs about social media platforms and draws readers into a 30 day action plan to utilize these.
Success Step: Search businesses on Facebook, Twitter, YouTube, etc., list ways they do social media marketing.
