Simplicity and Relevance are key elements in the world of Internet Marketing.
Often it is very easy to be daunted by the topic of advertising or marketing because the available subject matter is so vast. Different styles of marketing for different sectors. A whole variety of advertising modes are available. New technologies are allowing new forms of marketing everyday, and this is especially true on the internet.
To fully understand this topic we must first see beyond the expansive marketing landscape and focus on the common basics. All online marketing however fancy and flash will share these common traits:
· A Clear and comprehensible message
· The ability to stir emotion in your target audience – Make a connection
· Create a need and a want
· Offer a solution, an answer or a promise
· State a clear Call to Action – What next?
The above elements can be implemented well online by using a Landing Page. This tool will act as the perfect answer to perhaps an online advert or email shot. The initial advert will create an interest or need then a specially designed landing page will attempt to sell a service or product ultimately ending in a sale, by using the traits listed above.
Internet Marketing relies on the following factors:
Traffic
The main element of online success requires a decent level of visitors to your website. There are various free methods available to increase your traffic. You could consider some of the following:
· Forum Participation
· Create a Blog
· Use social media to help spread the word
· Article Marketing
· Search Engine Optimisation
· Offer whitepaper downloads
Gaining traffic is definitely the number one priority to fully take advantage of a well structured internet marketing campaign.
Conversion
The second key to marketing success is the ability to turn visitors into customers. High traffic levels are worthless if you cannot create any conversions. A conversion rate is a good method of tracking progress.
A well structured and designed website can help conversion rates no end. Ensure you site is user friendly and the user journey is intuitive and easy to read.
Income
The third element of internet marketing is of course the income. The number of sales you acquire from you website will determine how successful you internet marketing campaign has been.
This is the end result that all websites crave. Whether it is a direct product sale or an enquiry about a service offered, both are valuable by-products of a well planned marketing campaign.
