Do You Have A Professional Profitability Plan?
Imagine first of all that you are going to grow your home business using a professional profitability plan. A mapped out professional marketing plan that leads to successful MLM recruiting, sales and loyal customers.
Let me explain…
There are sound principles of marketing that will build your MLM business faster especially if you integrate each principle with the next. For example, don’t build a sales cycle without first having put together a marketing funnel. That’s the FUN-damentals of integration marketing, finding interested prospects.
It’s a whole lot more FUN talking to interested prospects than talking to people who are not already convinced that MLM is a great business model for creating income for life.
This article is all about the FUN-damentals of integration marketing, so that you can immediately start promoting your team and products only to people who are already pre-sold. Imagine that!
Marketing TO People vs. Marketing BETWEEN People
Marketing TO people is how professional network marketers begin growing their business. There’s nothing wrong with marketing TO people. But be sure it’s really professional marketing that you’re doing. Just talking to all of your family, friends and new acquaintances about your MLM company and your products isn’t professional marketing.
The Marketing Funnel – Marketing TO People
By using integration marketing online and offline, you can build a marketing funnel that attracts people who are already interested in MLM. Learning to apply sound marketing principles to get interested people into your marketing funnel isn’t as hard as you might think. It begins with the understanding that at the top of your marketing funnel is NOT where you recruit or sell. That happens later, in the sales cycle. Funnel first, then circle.
The Sales Cycle – Marketing BETWEEN People
FIRST the funnel, THEN the circle. Marketing BETWEEN people is deep inside the marketing funnel where people BUY! Your sales cycle is so powerful for many reasons when integrated with a professional marketing funnel. Why? Because the sales cycle has to do with referrals, word of mouth advertising and if you add the power of the internet, viral web content syndication.
But you can’t start with just the sales cycle. Many people in MLM try to do that both offline and online and they do it quite unsuccessfully. You can’t sell to people who are not already pre-sold. One of the best ways to pre-sell online is inside social media sites like Facebook but you have to be really careful. The same is true offline. One of the best ways to pre-sell offline is inside business networking events. Be really careful there too.
The good news is, when done right, social media marketing and business networking can be extremely powerful in getting your target market to join your MLM, buy your products, and spread the word about how great it is being on your team! Integrating online and offline marketing to promote your business both TO people and BETWEEN people is not simple but it is easy if you know how.
Make it part of your professional profitability plan today. If you need more information, I’ll be glad to help!
