When it comes to Instagram, SEO (Search Engine Optimization) and keywords are often seen as two separate and distinct entities. However, in reality, they are deeply intertwined and essential to each other. Let’s take a closer look at what each one is and why they are so important.
Instagram SEO is the process of optimizing your profile, photos, caption, and hashtags with relevant keywords in order to make your account more visible to users who are searching for those specific terms on Instagram. In other words, it’s all about making your content more discoverable.
Why is this important? Because the more visible your content is, the more likely you are to get likes, comments, and new followers. And as we all know, engagement is essential to success on Instagram.
There are two main ways to optimize your content for Instagram search:
1) Use relevant keywords in your profile bio and captions.
2) Use popular hashtags that are related to your niche or industry.
When it comes to using keywords in your profile bio, there are a few things you need to keep in mind. First, don’t stuff your bio with too many keywords. This will not only look spammy but it will also turn off potential followers. Second, use relevant keywords that accurately describe what you do or who you are. Third, use a mix of both broad and long-tail keywords. Broad keywords are general terms that relate to your niche while long-tail keywords are more specific phrases that target a particular audience or topic.
As for using hashtags in your posts, there are a few things you need to keep in mind here as well. First, don’t use too many hashtags. A good rule of thumb is to use no more than 30 hashtags per post. Second, use a mix of both popular and niche-specific hashtags. Popular hashtags will help you reach a wider audience while niche-specific hashtags will help you reach a more targeted audience. Third, make sure the hashtags you’re using are relevant to the content of your post. Using irrelevant hashtags will not only look spammy but it will also decrease the chances of people engaging with your content.
So there you have it! A quick overview of Instagram SEO and why it’s so important for success on the platform
