Incorporating Mobile App Marketing into a Successful Cross-Channel Strategy

Mobile app growth is through the roof YoY, yet mobile app marketing still seems to be more of a question mark for many brands and teams. Shannon Cook, our Director of GTM Mobile Enablement, is here to help demystify this newer, but crucial, channel for marketers and product teams alike. Tune in to hear why the time for mobile personalization is now, the challenges and bottlenecks toward accessing personalization and the solutions to unblocking these issues. You’ll hear Movable Ink’s vision for mobile personalization, how our platform fits into the picture, and will even walk away with campaign ideas and tactical tips you can take back to your program.