Testimonial videos AKA Customer Testimonial Videos are a great way to build or extend your existing brand. As a real estate agent, happy buyers and sellers that have worked with you in the past are the best marketing resources you have and ever will have. Still most real estate agents don’t have any video testimonials. Sure, iv’e seen the 5 star Zillow images with 3 or so lines of text “Stephen was great, highly recommended” which is better than nothing but those images lack content, we can’t see the body language of the person as they discuss why they chose you and the result they received after doing so. This is where a video testimonial can be very powerful. Unfortunately too many consumers believe all real estate agents are the same. A good video testimonial or customer testimonial can clearly demonstrate how you are better and different than your competition while building or reinforcing the brand of you.
There are many benefits to leveraging video testimonials in your business
– They build credibility and trust.
– They create emotion which other mediums like text don’t do easily.
– They give your brand a face.
– They are actually interesting.
– They are easily consumed and shared.
In the absence of value consumers choose based upon cost…. because its not you talking about how amazing you are, a good video testimonial can clearly demonstrate your value, even better…. the buyer/seller giving the testimonial is inserting you into their social network through social proof. Our video testimonials are beautiful, they have a story to them, not just a talking head but visuals of you with them to help tell the story. The next time you have a client that raves about you, bring your boys at HUB in to document the amazing job you did. Book your video testimonial with Hub Media Company at
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