Chad Mezera, Assistant Dean of Online Programs, WVU Reed College of Media, interviews Kristin Meeks, Owner, WV Social Media Consultants and IMC 639 Instructor, about the Content Marketing Course as part of the WVU M.S. Integrated Marketing Communications online program.
Chapters:
0:00 Introduction
0:29 Professor Meeks’ background and passion for content marketing
6:40 The evolution of the Content Marketing Course
11:03 Top three takeaways from IMC 639
12:40 Course structure, intensity and workload
16:49 Complementary WVU IMC courses
22:47 Applying content marketing to your career
25:22 Professor Meeks’ teaching style and favorite teaching moments
