. Here’s what I Learned
If you’re like me, you’re always looking for new and interesting ways to market your business. You want to find the most efficient and effective ways to reach your target audience and convert them into paying customers. So, when I heard about video marketing, I was intrigued.
I did some research and found that video marketing is one of the most effective marketing tools available today. In fact, according to HubSpot, 64% of consumers are more likely to buy a product after watching a video about it. And according to Animoto, 67% of consumers say that watching a product video makes them more likely to buy it.
Clearly, video marketing is worth investigating further. But as with any new marketing tool, there’s a learning curve. You need to figure out what works and what doesn’t in order to make the most of your investment.
I decided to dive in headfirst and see what I could learn by spending $30,000 on video marketing. Here’s what I learned:
1. Video is an incredibly powerful tool for building relationships with your target audience.
People love watching videos. In fact, YouTube is now the second largest search engine after Google. And according to Cisco, by 2019, 80% of all internet traffic will be video traffic.
What does this mean for you? It means that if you’re not using video to reach your target audience, you’re missing out on a huge opportunity. Video allows you to build relationships with your target audience in a way that no other medium can match.
2. Investing in professional quality videos pays off.
When I first started looking into video marketing, I assumed that I could just produce some videos myself using my iPhone and a few simple editing tools. After all, how hard could it be? Turns out, it’s harder than it looks. Producing high-quality videos takes time, effort, and money. If you want your videos to look professional and polished, you need to invest in professional help.
I quickly realized that if I wanted my videos to be effective, I needed to invest in professional quality production values. So that’s exactly what I did. I hired a professional video production company to produce my videos for me. And the results have been amazing! Not only do my videos look great, but they’ve also been extremely effective in driving traffic and conversions for my business.
3.$30k may seem like a lot of money upfront but it’s worth every penny
Some people might think that $30k is a lot of money to spend on video marketing. But when you consider the potential return on investment (ROI), it’s really not that much money at all. In fact, if done correctly, your video marketing campaign could easily generate 10X or even 100X return on your investment (ROI). And that’s not even counting the long-term benefits of building relationships with your target audience through video content! Overall, investing $30k in video marketing is an incredible bargain when you consider the potential upside
