Writing articles is a sure fire way of generating MLM leads. Trouble is most folks struggle to think of a suitable topic and then how to structure their articles. Here is a simple formula that will have you knocking out super effective articles in less than ten minutes…
We are going to use the simple, three step PAS formula as identified by the late, great Gary Halbert. PAS stands for Problem, Agitate, Solve.
1. Problem. All you need to do is identify a major problem experienced by all MLMers. It could be choosing the right opportunity, it could be generating leads, online publicity, phone technique, email communication, funded proposals or a zillion other things that may have also struggled with. So let’s choose lead generation. It is an area that newbies and seasoned professionals can both find an ongoing struggle.
2. Agitate. OK so we have a problem and now agitate it, we magnify it and turn it into a ten ton gorilla. We remind the reader about the hundreds of choices for lead generation. Video, articles, blogging, social networking, classifieds, the choice is endless. The problems with choosing just a single method, the learning curve to perfect the process, the man hours involved to make it happen.
3. Solve. Now after identifying the problem and making it loom large in the readers head, we offer the solution. We highlight and explain a solution that we use effectively to remove the headache of lead generation. Whether that is an automation tool, an outsourcing facility or a plug and play marketing system. Give your reader a solution that you are currently finding success with and are happy to recommend.
This is the system used by some of the greatest copywriters on earth. Use it your self and you will be able to write a raft of articles, easily, effectively and in under 10 minutes at will.
By the way this works, it took me just over 9 minutes to write this article for you!
