Good copywriting is your best salesperson. In today’s copywriting for beginners video, you’ll learn how to write product descriptions on Shopify that sell.
You might be wondering, why is a product description important? While, in the game to win customers product descriptions are your last chance to delight your customer, and win their heart and hard earned money – so take the time to make them great.
If your copywriting practice involves copying and pasting product features from the manufacturers website, well you might wanna take out a pen and paper, cause we have some work to do.
I’ve headed the content department of a community of 16 million people, driven hundreds of thousands of dollars in revenue, and written hundreds of product descriptions for countless brands. In this video, I’m going to condense my years of experience into 9 simple tips to write product descriptions that will help you sell your products to readers.
By the end of this copywriting tutorial, you’ll be armed with the knowledge that will take your Shopify store to the next level.
— TIMESTAMPS —
00:00 How to Write Product Descriptions
00:51 Write to your ideal customer
01:52 Entice customers with benefits
03:02 Avoid Clichés
04:47 Write like a human. Be specific.
07:07 Appeal to imagination
08:41 Use mini-stories
09:32 Seduce with sensory words
10:29 Use social proof
11:37 Make your description scannable
– FREE WEBINAR —
Want to learn even more? In this Marketing 101 webinar you’ll learn what big ecommerce brands do to drive sales and grow their businesses all through simple and actionable strategies you can implement today into your business.
► Sign up for free here:
— RESOURCES —
► 9 Ways to Write Product Descriptions that Inform and Persuade Your Customers:
► Are These 6 Common Copywriting Mistakes Costing You Sales?
► How Can I Share All My Product Details Without Being Too Wordy?
► Ecommerce Copywriting: How to Conduct Copy Research to Boost Sales
— FREE TRIAL —
Build your home based business using a 14 day FREE trial of Shopify , one platform with all the ecommerce features you need to start, run, and grow your business.
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