Learn the step-by-step tactics to optimize your Shopify ecommerce store for search engines with this two part series.
Part 1: Editing Shopify Page Titles and Meta Descriptions:
Part 2: The strategy of writing good meta titles and meta descriptions for your Shopify store (plus live, over-the-shoulder examples):
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This video offers a brief introduction of metadata and why it’s important to increasing the search engine visibility of your Shopify store.
I explain the five places where you need to edit Shopify meta data. I show you exactly how to add page titles and meta descriptions to your:
1. Shopify homepage
2. Product pages
3. Collection pages
4. Main informational pages
5. Blog posts
Use the quick takeaways in this video to write effective metadata that’s the correct length for people who use search engines on mobile and desktop.
Here’s the free Google Sheet I use to track the meta data of all pages on my site. Open this Sheet in Google Drive and click File – Make A Copy:
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My name is Lauren Proctor and I’m a digital marketing consultant passionate about fashion and luxury. I’m currently leading the marketing for a DTC luxury furniture brand that I took from $3MM in annual revenue to more than $12MM in revenue in two years, all with above a 9x ROI on marketing dollars.
You can learn more about my work at
