How to Write Content for Email Marketing

Many people get stuck trying to figure out what type of content to send their subscribers via email. But, there really is no limit to the form in which the email can be sent. You can send videos, text, beautiful HTML newsletters and more.

The types of emails you should be sending to your email list include all of the below but this list is not exhaustive.

Welcome Emails

You should always send a welcome email to explain to your audience what to expect from being on your email list. Tell them how often they’ll get messages from you, plus what type of messages they’ll get.

Thank You Emails

Whenever someone signs up, or you have a huge response to an offer, send a thank you to the entire list. It will make those who took you up on the offer feel great and make those who didn’t more curious about the offer.

ECourses

An email is a great way to send lessons about how to do something to your audience. You can make a series of emails that give tasks to them on things to do that ultimately leads them to a goal.

Promotional Emails

While you do not want every email you send to be promotional in nature, you do want to promote as that’s how you’re going to earn money. Use the other emails as a way to build up to a promotional email.

Announcements

If you have a new blog post, new video, new eCourse, new anything to offer your audience, or even some personal announcement to make about your life (when relevant), then you should send an announcement to your list.

Newsletters

Having a regular weekly or monthly newsletter is an important component to having a profitable email list. There are many different things you can include in a newsletter, such as a reminder of other emails, blog posts, round-ups of information and so forth. All of these will work very well in a newsletter.

Advice

If someone asks a question in person, in a coaching call, on a message board or email, sometimes you can turn it into a message to send out to your email list. Giving advice to everyone on your list about something will add a lot of value to the list members.

Educational

One of the things you should do for your list members is to educate them on your niche, which is something they’re interested in. Tell them about problems and solutions that would be of interest to them.

Sending a variety of types of emails via your email list, and in different forms, will keep your audience excited to open each email that you send to them. Pick a few of these types of emails to send to your audience. Test out how each one does in terms of getting opens, click-throughs, and results.