If you’re thinking about adding video marketing to your digital marketing strategies, then here’s a good example of how it can be done.
This video was produced by Kuno Creative for Kendal at Home. Kendal at Home’s unique program enables elderly people to remain in the home they love for the rest of their life.
The video highlights Mary Picken who used Kendal at Home in two ways. When her husband was sick, Kendal helped Mary and her sons take care of him. After he died, Mary continues to work with a care coordinator from Kendal to help her with everything from her daily activities to vacation planning.
This video is a Marcom Award and Davey Award Winner. One of the biggest reasons is because this video focuses on a story, not a sale.
There is a heap of sales clutter on the Internet that is actively annoying and repelling your customers. Don’t let your brand do that – instead, your video should be centered around the story and not the sale.
Your story will need a good character, or two, and this one has it. Mary Picken is so sweet, it’s impossible to not love her!
Remember: the same rules that apply for written content marketing apply for video marketing – concentrate on the value you’re providing for your customers.
So, sit back, relax, and enjoy this award-winning video starring Mary and keep in mind that this is a marketing strategy done right.
If you’d like to talk about how Kuno Creative can help you with your video marketing plans, contact us today.
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