PPC, or pay-per-click, is a type of online advertising in which businesses pay a fee each time one of their ads is clicked. That’s why it’s also sometimes referred to as “cost-per-click” (CPC) advertising.
While there are a number of different ways to get traffic to your Amazon listing – including search engine optimization (SEO), social media marketing, and email marketing – using PPC can be an effective way to jumpstart your traffic and get more eyes on your product.
However, if you’re new to PPC or have never run an ad campaign before, the process can seem a bit daunting. In this article, we’ll walk you through everything you need to know about using PPC to get more traffic to your Amazon listing, including:
How PPC works
The benefits of using PPC for Amazon sellers
How to set up a PPC campaign on Amazon
What to do (and what not to do) when creating your ad copy
How to optimize your PPC campaigns for the best results
What is PPC?
PPC stands for “pay-per-click.” It’s a type of online advertising in which businesses pay a fee each time one of their ads is clicked. That’s why it’s also sometimes referred to as “cost-per-click” (CPC) advertising.
PPC is different from other types of online advertising, like banner ads or directories, which charge based on impressions (i.e., the number of times an ad is seen) or clicks without regard to whether those clicks result in sales or leads. With PPC ads, you only pay when someone actually clicks on your ad and visits your website or landing page.
There are two main types of PPC ads: search ads and display ads. Search ads are the text-based ads that appear at the top and bottom of Google search results pages when someone searches for a keyword that’s relevant to your business. Display ads are the image-based ads that appear on websites across the internet, often in the form of banner ads or video ads.
Benefits of Using PPC for Amazon Sellers
If you sell products on Amazon, there are several reasons why you might want to use PPC advertising to get more traffic to your listing. Here are just a few of the benefits:
