Using PPC for your affiliate marketing businesses is definitely a great way to generate more profits for your business. So what exactly is PPC?
PPC stands for Pay-Per-Click, which is one the Search Engine Marketing technique. PPC is able to drive quality and targeted traffic to your website, where you can make full use of it by capturing their first name and email addresses for future follow-ups.
According to Forbes magazine, PPC accounts to 2 billion dollars a year and is expected to increase to around 8 billion dollars by the year 2008.
So how does PPC works? For a typical PPC campaign, you can create advertisement listings to be listed on Google, Yahoo!, or MSN, depending on which search engine you prefer.
You will then need to set the bid amount you are willing to pay for each click on the search engine. For PPC campaign, you will only need to pay when a person clicks on your ad and goes into your website.
PPC also allows you to set your maximum daily budget and therefore you will not overspend for the campaign.
How do you make money by using PPC in your affiliate marketing business?
Most affiliate programs that you join will only pay you when a sale is made after a visitor has click through from your website. To use PPC to maximize your affiliate profits, you will need to direct your traffic from your PPC campaigns to your landing page first.
People usually will not buy the very first time when they visit a website. Therefore before you send them to your affiliate page, you will need to capture their information first so that you can follow up with them. One way to entice them to enter their information in exchange for a free report before you redirects them to the affiliate page.
In this case, PPC will bring your very “interested” visitors, where you can capture their information easily by giving them freebies. Then, you can follow up with them to increase your chance of sales conversion.
