Entity building is the process of creating individual web pages for each of your products, services, locations, or other entities. By doing this, you are increasing the chances that potential customers will find your website when they search for these entities on Google and other search engines.
In the past, many businesses would try to rank for generic keywords like “plumber” or “lawyer.” But with the increased competition for these terms, it has become more difficult to rank highly for them. Entity building allows you to target much more specific terms like “plumber in Los Angeles” or “best criminal lawyer in New York.”
To get started with entity building, you will need to create separate web pages for each entity. Each page should include relevant information about the entity, such as its name, address, phone number, and a description of what it does. You should also include images and videos if possible. Once you have created these pages, you will need to submit them to Google and other search engines using their respective submission forms.
Once your pages have been indexed by Google and other search engines, people who search for the entities that you have built will be able to find your website. This can help increase traffic to your site and potentially lead to more sales or customers.
Entity building is a great way to increase traffic to your website and improve your chances of ranking highly in search engine results pages (SERPs). If you have a business with multiple products, services, locations, or other entities, consider creating separate web pages for each one. This will help potential customers find your site and learn more about what you have to offer.