Are you using email automation to make your marketing easier? It’s like having a robot press send even when you’re sleeping!
Not using Constant Contact yet? Sign up for a Free Trial here:
Your business can definitely benefit from engaging with customers, prospects, and leads on a regular basis through automated email.
😁SUBSCRIBE: to learn more digital marketing tools and know-how. Want more tips and tricks? Go to
Email Marketing using Constant Contact provides you with a cost-effective way to reach out to your customers in masse while maintaining a personal feel.
Of course, the results from your email list depend upon segmenting your email contacts properly. That takes time, which is something us small business owners just don’t have enough of. That’s where automated email comes into play in your digital marketing strategy!
Email marketing automation allows you to create email campaigns that target a segment (or multiple segments) of your list depending on the actions they take. Actions (or automation triggers) within an email campaign would include opens or link clicks. When your recipient takes an action, they automagically receive a relevant email or series of emails to drive more opens, clicks, and eventually sales.
Constant Contact recently released an automated email series feature that will make your life so much easier! Take a look at how we setup email automation in just minutes.
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Learn more about our #EmailMarketing services:
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What is Bryan Caplan Marketing?
Bryan Caplan Marketing ( is a digital marketing agency with offices in New Hampshire and Florida. We’ve been in business since 2010 and have consulted and coached thousands of marketers in that time. Our marketing services include:
• Squarespace Web Design
• WordPress Web Design
• Constant Contact Email Marketing
• YouTube Channel & Video Optimization
• Google My Business Coaching & Management
• Online Reviews & Reputation Management
• Local Search Listing Management
• Google Analytics / Google Tag Manager Setup
• Unbounce Landing Page Design
• Social Media Management
• Facebook & Instagram Ads
• Search Engine Optimization (SEO)
• Search Engine Marketing (SEM)
• Pay-Per-Click Advertising (PPC)
• Graphic Design
• Professional Speaking
• Marketing Workshops & Keynotes
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👉 Join Bryan’s Free Marketing Community:
🧐 Register for Bryan’s Marketing Webinars:
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What are Marketing Hours?
TL:DR – A way for business owners to refresh or improve their website, email, or social media without having to commit to a monthly agreement.
At the height of the pandemic, Bryan Caplan Marketing began working with clients to find ways to improve their websites without breaking the bank. As we helped more clients, we realized that many of them were apprehensive to review and/or improve their digital marketing because they’d been led to believe that they needed a full brand overhaul or some multi-month agreement with a hefty price tag.
9 out of 10 times, that simply wasn’t the case. Their digital marketing program could have “good bones” but needed a little TLC to bring back its true potential.
As a way to help small business owners who may need just those few tweaks or changes, we introduced Marketing Hours.
To start, a client will come to us with a goal in mind. For instance:
• I want to generate more leads
• I want to drive more online sales
• I want to grow my email list
• I want my website to work on phones and tablets
• I want to re-engage past customers, so they’ll buy again
• I want to automate my marketing, so I can focus on running the business
Clients may also have a specific punch list of digital improvements they want to make. For instance:
• I want to add a contact form to my website
• I want to optimize my Google Business Profile
• I want to facelift my social media accounts
• I want to collect more 5-star online reviews
• I want to add a way for people to subscribe to my email list
• I want to improve my page titles and descriptions (SEO)
As we review the list and your digital marketing channels, we’ll also add some of our own suggestions or thoughts to save time, streamline the customer experience, and ultimately increase the opportunity for new sales.
🧐 Learn more about Marketing Hours at
#biggerbetterbiz #bryancaplan #marketing
