If you’re looking to get more views and engagement on your YouTube videos, customer testimonials are a great way to do it. By featuring real people who have used and loved your product or service, you can add a level of authenticity and trustworthiness to your video that is hard to come by.
Not only do testimonials add credibility to your video, but they can also be highly engaging and even controversial at times. When done right, customer testimonials can be a powerful way to persuade viewers to take action.
Here are some tips on how to use customer testimonials in your video marketing:
1. Keep it real
When featuring customer testimonials in your videos, it’s important to keep it real. That means using unscripted footage or at the very least, keeping the scripted portion to a minimum.
Your viewers will be able to tell if the testimonials are genuine or not, so make sure they are coming from a place of authenticity.
2. Be picky about who you choose
Not all customer testimonials are created equal. When choosing who to feature in your video, be selective about who you pick. Choose customers who are articulate and can speak passionately about their experience with your product or service.
In addition, try to avoid featuring customers who are too salesy or “pitchy.” The last thing you want is for your video to come across as an infomercial. Instead, focus on featuring real people with genuine stories about how your product or service has helped them in some way.
3. Keep it short and sweet
When it comes to customer testimonials, less is often more. Rather than having each person speak for several minutes, keep the testimonials short and sweet – around 30 seconds to 1 minute each should suffice.
This will help keep your video from becoming too long or boring, and will also help ensure that each testimonial packs a punch. After all, you want your viewers to remember the key points made by each customer, not fall asleep halfway through!
