This tutorial will help you understand what a good content marketing strategy looks like, and how to create one for your website.
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Writing relevant, quality content is the first and possibly most important step to getting eyes on your website. When it comes to content marketing, the most important step is having a plan and being consistent.
A good content marketing strategy has the power to drive traffic to your site, and establish your blog or company in your industry. Giving away information for free helps to establish trust amongst your audience, which can lead to an increase of sales even if your content doesn’t explicitly promote anything. Great content is also often link-worthy, meaning that others may refer to your content from other websites by linking to your pages, which should be part of any content strategy as it’s crucial to your SEO efforts.
This kind of implicit marketing is important because millennials (and Gen Z-ers), which make up a majority of today’s purchasers, have shown that they’re averse to ads. This video covers all of the above content marketing tips and more!
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🕘 Timestamps
0:00 Content Marketing
1:17 Write Useful Content (aka Create Content That Answers Questions)
2:41 Write Evergreen Content
3:15 Publish Long-Form Content
3:52 Publish More List Posts
4:26 Create a System
5:10 Repurpose Content on Other Channels (And in Other Formats)
6:09 Create Content That Appeals to Influencers
6:49 Write Eye-Catching Headlines (Using Headline Analyzers)
7:36 Improve Old Blog Posts
8:35 Merge Similar Articles (+ Redirect Them)
9:27 Use the Skyscraper Technique
10:44 Create an Expert Roundup Post
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📚 Other Useful Content Marketing Resources
For more information on content marketing, check out our blog post:
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How to Execute the Skyscraper Technique (and Get Results) by Ahrefs:
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How I Used the ‘Skyscraper Technique’ to Drive 70K+ Page Views by HubSpot:
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How to Build High-Quality Backlinks to Your Content by Single Grain:
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🔇This video has captions (translated by real humans!) in English, Spanish, Italian, French, Portuguese, German, Dutch, Japanese, Danish and Swedish . Click on the CC to set your preferred language.
#ContentMarketing #ContentStrategy #SEO
