Today, I’m going to show you how to start affiliate marketing in Tamil.
Affiliate marketing is a commission-based marketing technique in which a company rewards one or more affiliates for each visitor or customer brought about by the affiliate’s marketing efforts.
It’s a performance-based marketing strategy in which businesses receive commission for promoting another company’s products or services. Affiliates can be either an individual or a company that markets these products and services on behalf of the brand.
How Does Affiliate Marketing Work?
There are four key players in affiliate marketing:
1. The Merchant: also known as the brand, the retailer, the product creator, or the seller. This is the party that has a product to sell.
2. The Network: also known as the publisher, the affiliate network, or the OPM (outsourced program manager). This is the party that manages the affiliate program and recruits affiliates. Highly reputable companies such as Commission Junction (CJ) and ShareASale are examples of networks. These networks provide merchants with technology and services that make it easier to run an effective affiliate program. They also provide affiliates with tools and resources that make it easier to find and promote merchant products and services. In return, they take a cut of every sale generated by an affiliate.
3. The Publisher: also known as the affiliate, influencer, content creator, or blogger. This is the party that promotes merchant products and services on their website, blog, social media channels, or other digital properties for commission. In order for publishers to be paid for their efforts, they must first sign up with a network (or merchant) and then agree to promote specific merchant products and services on their digital properties using special tracking links provided by the merchant. When visitors click on these tracking links and subsequently make a purchase from the merchant, the publisher earns a commission. For every sale generated, both the merchant and network receive a cut while the remainder is pure profit for the publisher.
4. The Customer: otherwise known as web users who visit digital properties containing publisher content featuring tracking links pointing to merchant products and services they wish to buy. Customers make purchases from merchants using these tracking links which attribute sales back to publishers thereby earning them commissions on these sales.
# 1st Step: Decide What Products You Want To Promote As An Affiliate Choosing what products you want to promote as an affiliate is an incredibly important decision! Not all products are created equal and not all products will be a good fit for your specific niche audience or blog/website theme. That’s why it’s critical that you take some time to think about what kinds of products your audience would actually be interested in purchasing before joining any affiliate programs . . . because if you promote products that your target audience isn’t interested in buying (or if those products aren’t a good fit for your blog), you probably won’t earn much in commissions anyway! Here are some things to consider when choosing what products you want to promote as an affiliate:
Relevancy: Is this product relevant to your blog niche/topic? Will your audience actually want to buy this product?
Competition: If there are already tons of other affiliates promoting this same product all over the internet (and if those other affiliates have been around longer than you have), then you might have a tough time ranking in search engines and driving traffic to your review/promotional posts about this product unless you offer something unique that none of those other affiliates are offering
Product Quality: You should only promote/review high-quality products from reputable companies because 1) your audience deserves only the best and 2) promoting poor quality products makes you look bad too
Commission Rate & Payment Terms: Generally speaking, you should only join affiliate programs that offer competitive commission rates (anything less than 20% is usually considered low) on product categories that align well with your blog topic/niche . . .and those programs should also offer timely payments (every 30-60 days) via PayPal or direct deposit
Tracking Links & Cookie Duration: Make sure any affiliate program you join provides tracking links so you can track how many sales you generate . . .and also make sure those tracking links use cookies so customers who click on your link today but don’t purchase right away will still be “tracked” for at least 30 days (the longer duration cookies are available, the better). Anything less than 30 days cookie duration should be a “red flag” signaling that something might not be quite right with that specific affiliate program
