There are a few ways to run ads on Facebook. The most common way is to use the Ads Manager. The Ads Manager is a tool that Facebook provides to help businesses create, manage, and measure their ads.
The first step in using the Ads Manager is to create an ad campaign. Ad campaigns are groups of ads that share a common goal. For example, you might create an ad campaign to increase brand awareness or to increase sales.
Once you’ve created an ad campaign, you’ll need to create an ad. Ads consist of a title, a description, an image, and a destination. The title and description are what appear in the News Feed, and the image is what will be displayed in the ad. The destination is the website or Facebook Page that you want people to visit when they click on the ad.
After you’ve created an ad, you’ll need to set its budget and schedule. The budget is the amount of money you’re willing to spend on the ad, and the schedule is the amount of time you want the ad to run.
The final step is to measure the results of your ad. The Ads Manager provides a variety of tools to help you do this. You can track how many people saw the ad, how many people clicked on it, and how much money you spent on it. You can also use the Facebook Insights tool to measure the engagement of your ad.
