Affiliate marketing is a well-known way to make money online. But there are a great deal of people around trying to promote affiliate programs. Hence it’s important to how to drive traffic to your affiliate links so that people buy from you and not your competitors.
Blogging
Your own blog is one of the best places to showcase affiliate links. Your blog should be the centre of all your marketing action, so make the most of it with great content. The content you create can help sell products. Articles and posts offer the framework for your link. You can focus on a common problem that your audience has, then offer an affiliate product as a solution.
Social Media
The chances are you already have an account at some of top social media networks, like Facebook or Twitter. But you can’t promote affiliate offers too often on social media, simply because you’ll start to look like a spammer. The affiliate products you promote could be the solutions they are looking for. Your posts can be chatty, discussing a common pain point and then suggesting an affiliate product that can help. You could also post a review.
Search Engine Optimization (SEO)
The words on your website signal to the search engine, like Google, what it’s about. When people perform a search for a specific topic Google delivers search engine results pages (SERPs) with what their formula (or algorithm) determines to be the most relevant pages.
Your website content should contain at least one keyword. Keywords are the kinds of words your prospective customers would use when searching online for the type of content and products you have to offer. The title of your article, review or post should contain at least one keyword.
Review Posts and Videos
Review posts that have a legitimate air of authority and ring of truth to them are the perfect framework for putting an affiliate product link in order to earn commission. You should only write reviews of products you’re familiar with, and your reviews should be as sincere as possible. Otherwise, you’ll start to get a reputation of being willing to promote any old rubbish, which will damage your status as an expert in your niche.
Email Marketing
One of the main issues when you promote affiliate programs is that you spend a lot of time and effort driving traffic to vendor sites. If they click over to the vendor without ever interacting with you, you’ll probably never see these visitors again. But putting them on your email marketing list means you have a chance to build a relationship with them and once they’re on your list, you can market to them regularly.
The best way to get them to join your email list is to offer an incentive, like a free eBook, eCourse, or another very useful informational item people in your niche would love.
