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Having great photographs of your real estate is the most important marketing tool for any property owner. If you are looking to sell your house or rent out an investment property on a website like Airbnb or VRBO, nothing puts more eyeballs on your listing than images that jump off the screen.
How to Photograph Real Estate and Vacation Rentals is a unique video tutorial masterclass aimed at giving you the tools to produce “scroll stopping” images of your own properties. In this 6+ hour tutorial, architectural photographer Mike Kelley walks you through every step needed to create amazing looking photographs that will make your listings stand out from the competition.
Mike explains exactly which camera and lens to buy, which rooms need to be photographed, where to place your camera, what camera settings are best, how to read and understand natural light, how to avoid common mistakes when shooting real estate, and dozens of other common questions people have when first learning to break into this genre of photography.
Perhaps you are looking to sell the only property you own for the highest amount of profit or you are trying to maximize the bookings on your Airbnb vacation rental. This tutorial will teach you everything you need to help make your listing look as good as possible.
Many of Mike’s other photography tutorials are extremely advanced and are aimed at photographers who are already making a living with professional photography, but this tutorial is aimed at helping those who might only have a fascination with photography but have never picked up a camera. With the goal of helping anyone produce high quality photographs quickly and easily (even with the most basic camera equipment), Mike teaches everything you need to know from the ground up. You will learn what makes a great real estate photograph and how to tackle the most common problems you will be faced regardless of the type of property.
This tutorial includes over 6 hours of video instruction as well as all the photographs Mike takes on location. Not only will you learn the shooting techniques used in 3 different homes, but Mike will teach you how to edit these real estate photos to give the most impact, detail, and realism. Using common photo editing software, you will be able to work along side Mike as he teaches you some of his favorite photo editing tricks that can turn a good looking photo into one that will wow potential buyers or renters.
Some of the topics covered in this video masterclass include:
• Conceptual overview of what a standard real estate shoot requires
• Equipment overview – what is essential and the best bang for your buck
• How many pictures are needed to capture a space
• Where to place your camera for the best angle
• Choosing the strongest composition
• What focal lengths to use
• Camera settings for every situation
• Using your histogram
• Bracketing multiple exposures
• Shooting with mixed lighting (artificial and natural)
• Using an off-camera flash to improve dark rooms
• How to stage and declutter a scene
• Managing distracting reflections
• How to photograph small spaces
• Capturing a view without it going pure white
• Shooting twilight exterior hero shots
• How to use Adobe Lightroom
• Color correction and capturing accurate color
• Removing blemishes in post-production
• Correcting vertical lines
• Using neutral gradients
• Cropping to make your photos the most impactful
• Exporting final images for web and print
• Blending HDR images
• Sky replacements
