For many, making personalized videos is a new video marketing strategy. Here are 5 tips to make personalized video production successful.
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These are 5 tips that will help you successfully make personalized videos for your marketing campaigns:
1) Choose your marketing goals and key performance indicators (KPI). For example, do you want to increase your conversion rates by 5%? Or would you like to accelerate your sales cycle by 3%?
2) Optimize your email marketing open rates, or the performance of your distribution channel. For example, when you send personalized videos by email, SMS or even through WhatsApp.
3) Segment the audience: Choose the target audience for the personalized video marketing campaign.
4) Optimize the execution of the marketing campaign. Make sure everything is done on time. Use personalized video software like Pirsonal to make personalized videos at scale, and Pirsonal Editor to create templates for personalized videos in no time.
5) Add a call to action (CTA) to the dynamic videos. With interactive video software like Pirsonal Player, you can automatically add personalized CTAs to the dynamic videos at scale.
RESOURCES & LINKS:
– FREE Personalized Marketing Strategy CHECK-LIST:
– Article about the mistakes you need to avoid with personalized email campaigns:
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00:00 How to Make Personalized Videos for Marketing: 5 Characteristics of Successful Pilots
00:14 Clear KPIs for Video Campaigns with Personalization
01:00 Optimize the Distribution of Video Personalization: Email, SMS, WhatsApp
02:42 Audience Segmentation for Personalized Video Marketing
04:15 Great Campaign Execution
05:13 How to Optimize a Campaign with Personalized Videos
06:42 Video Call to Action (CTA) with Interactive Video Software