Banner ads are one of the most popular ways to market your product or service online. But how do you make a banner ad that will grab attention and get results? Follow these tips and you’ll be on your way to creating an online banner ad that gets noticed and drives traffic to your website.
1. Make it visually appealing
Your banner ad should be eye-catching and visually appealing. Use bright colors and an interesting image to grab attention. And make sure the text is easy to read; use a large font size and standard fonts such as Arial or Times New Roman.
2. Keep it simple
Don’t try to cram too much information into your banner ad. Keep the text short and to the point; use bullet points or short sentences rather than long paragraphs. And don’t forget the call to action! Tell viewers what you want them to do, such as “Click here to learn more.”
3. Use animation sparingly
Animated banner ads can be effective, but don’t go overboard with the animation. A few simple animations such as a button that changes color when you hover over it can be effective, but too much animation will only serve to distract viewers from your message.
4. Make it relevant
Your banner ad should be relevant to your product or service. If you’re selling pool cleaners, for example, your banner ad should feature an image of a pool and some text about why your product is the best option for keeping pools clean. Relevance is key when it comes to getting results from your banner ad campaign.
5. Track your results
Once you’ve created your banner ad, it’s important to track its performance so you can see what’s working and what isn’t. There are a number of ways to do this, but one of the simplest is to use Google Analytics. With Analytics, you can track how many people have seen your ad and how many have clicked on it. This information will help you refine your banner ad campaign over time so you can get the best results possible.
