You might be thinking, “Land clients without experience? You are crazy!” But there is a valuable tool to show your potential clients what you can do, even if you have never had a paying client before: spec ads.
In this episode, Nicki and Kate discuss the in’s and out’s of spec ads, including their many benefits and some common misconceptions. Landing clients without experience is not an impossible task, especially when you are using spec ads to your advantage!
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Timecode:
0:00 – Introduction
2:15 – What are Spec Ads?
4:48 – Can Spec Ads Count Against You?
7:30 – Applying with a Resume vs Portfolio
10:05 – How Do You Approach Spec Ads?
11:31 – How Many Spec Ads to Have in Portfolio?
13:35 – CCA Student Win
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ABOUT THE HOSTS
Nicki Krawczyk, the founder of Filthy Rich Writer, and Kate Sitarz have 15+ and 10+ years of experience, respectively, writing copy for multi-billion-dollar companies, solopreneurs, and every size business in between. To us, being “filthy rich” means having a job you love, being good at what you do, and making great money doing it.
