A click-through-rate is the number of times your banner ad has been clicked over the percentage that it has been viewed. So if you have a click-through rate of 0.2% for 1000 people that saw your ad, this means only 2 people clicked your ad. This is not a good return on investment and shows that you need help in the advertising department. If you want to know how to increase website traffic with banner advertising, read on.
People make the mistake of not really paying attention to the copy that they use for their ads. They just slap together some words and hope for the best. This is not a good idea. If you want an increase in website traffic, learn to incorporate keywords in your ads.
When you use low competition keywords that people are using in their searches, you get a nod from Google who pick up your banner ad, like they would do an article or web page. And what this means is that your ad will be indexed and listed in search results. And you know that when you are listed in the search results of the big G, your potential for traffic gets higher. So you are not only making do with traffic from the site that you have you ad banner. You are also dealing with traffic from Google as well.
Before you run off and start to stuff your ads with keywords, also note that there are some magic words that would always encourage people to click and check out your site. So ensure you use these words as well. Consider using words like: free, proven, quality, great discount, limited time only, cheap, bonuses, secrets and techniques. These are words that arrest interest or curiosity and make people want to click to find out more.
If you want your banner ad to be seen, try to place your ads on web pages that are not too busy. If the webmaster is after money rather than an organized layout, you might just be throwing away your money. People need to see your ad if you want to increase your website traffic. So if your ad is going to be competing with too many ads on a web page, avoid like a plague. Do not run the same ad on multiple sites; what might look great on one site might be an eye sore on another.
Furthermore, try to avoid banners with white backgrounds they are invisible and hardly call for any action from surfers. Ensure you engage visitors with your ad and push your advertising to the right people, in the right place and at the right time. It would be silly if you are trying to sell game consoles on a female friendly site. Even if the site boasts of impressive site stats, this is not a good idea.
* Provide contextual messaging. Make sure that you’re pushing your ad at the right time, in the right place and to the right people. You could have the best banner ad in the world, but if it’s out of context, your campaign will not be successful. e.g. if your ad is on a site where the user has just looked up a Prius Hybrid, you wouldn’t push a pick-up truck ad.
