When creating a good web presence you will want to step up to the plate with all your tools ready. The first thing to do is build your site for a specific purpose. In this case your company sells baseball memorabilia then you will want to look at other websites that deal with the same subject. Look at the competitors keywords and see a portion of why they are listed in a great position on the search engine.
Interactive marketing involves taking your website using keywords that will put you in a good position when search engines crawl your site.
After you have chosen keywords you will want to make your content centers around that subject matter. When trying to stay on budget it is very use full to use some grass roots marketing. When I say grass roots I mean that all SEO or search engine optimization plans can be free if you are willing to spend time in front of your computer. Creating links with other popular websites is a way to stretch your budget and still accomplish your marketing goals.
After creating content that is use full to others you can then decide which sites are the best for links. Also you will find Google and Yahoo instrumental if you decide you want to use SEM or search engine marketing. You will also want to submit your site to all the major sites using either software or a company that specializes in submissions. Being budget minded doesn’t mean you can’t market your site properly. It’s a 9 inning game but the first inning is oh so important in interactive advertising.
