The secret to getting more quality leads for your business is using a lead magnet along with sales and marketing automation.
You might have a web form to capture leads on your website.
That’s great, but it’s not enough.
You need a web form on every page of your website, making it easy for a lead to give you their information and express interest.
If you want to really move the needle, create a lead magnet, or a free asset, that you offer on that webform or landing page in exchange for a contact’s information.
This can be in the form of a free report, a pdf checklist, a free sample, a free demo or consultation, a free trial, a free video or course, etc.
People love getting something for free, and it’s a good trade; you get their information and they get great information that creates brand awareness for your company and products.
Now here’s the magic… You use marketing automation to deliver that free thing of value and then also deliver other well timed marketing emails to get that new contact from their opening stages of interest into full=on interaction with your sales process.
In this video, we’ll show you how Keap’s automation helps you open the flood gates to get more prospects and more closed deals.
Keap is on a mission to simplify growth for millions of small businesses. For 18 years, we have been helping small businesses get organized so they can deliver great service and close more business. Today, the pioneer of CRM and marketing automation software for small business serves more than 200,000 users globally with its Keap and Infusionsoft by Keap products.
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