Backlinks are one of the most important ranking factors of search engines like Google. The more, highly-relevant backlinks you get for your website, the more likely you are to show up when someone searches for something relevant to your business. Check out more The Journey content at
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0:45 What is a backlink?
2:14 Make a list of keywords that reflect what people are searching for to get to your website
2:28 Create high-quality engaging content that targets those keywords
3:24 Post the keyword-targeted content on your website and optimize the page based on the term you chose
4:05 Promote! The more people who see your posts, the more will link to it
4:41 Track and analyze your activity
5:50 What’s next?
While you may not be able to compete against big brands with million-dollar online marketing budgets on media buying, you can take steps to increase your organic rankings through backlinks — which can be incredibly valuable for local SEO. There is good news. You don’t need a massive marketing budget to improve your search engine rankings.
What is a backlink?
Like the name sounds, a backlink is simply a hyperlink on another website that links back to yours. A backlink is like an endorsement in the eyes of Google and other search engines.
Bad backlink tactics
Before you can actively start building backlinks, it’s important to understand why you must build them ethically. The primary way to accomplish a large increase in backlinks was to purchase and pay other websites for those links. However, if you engage in buying links and are caught, Google can penalize you by removing your site from search results entirely. Google is incredibly clear about what isn’t allowed in terms of building backlinks, so there is little risk that you will “accidentally” stumble into a bad link-building strategy.
How to get backlinks
One of the safest ways to produce backlinks involves establishing yourself or your company as a thought leader (or influencer) in your industry. You can position yourself or your brand as the best possible option to meet their needs.
Here are five-steps that you can build into your marketing strategy to grow your rankings, traffic and backlink count:
Analyze – Discover what terms people are searching for in your industry.
Create – Create high-quality, engaging content that targets those search terms (keywords).
Publish – Post the keyword-targeted content on your website and optimize the page based on the term you chose.
Promote – Let the world know you published the content.
Monitor – Track and analyze your activity, organic traffic and backlink profile.
Most brands don’t see the results they want for at least 12 months. Even if you are ranking well, you don’t want to stop. Letting your content grow stale is a great way to fall in the rankings. You don’t want all of your hard work to be for naught.
Creating the best content you can will never get punished by search engines like Google. The search engines will appreciate you, your audience will engage with you, and your business will grow.
The Journey is what everyday entrepreneurs, like you, need to follow in the pursuit of online success. Our experienced GoDaddy Guides are here to take you through all the steps, both big and small, that you encounter every day.
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