When it comes to generating quality prospects on Facebook, most marketers think they need to spend money on ads. However, with a little know-how, you can actually generate quality leads without spending a dime on advertising. Here’s how to do it…
First, you need to understand what organic traffic is. Organic traffic is simply the term used to describe visitors who come to your website or blog without clicking on an ad. In other words, they found you through a search engine or social media site like Facebook.
The key to generating quality organic traffic from Facebook is to posts interesting, provocative, and informative content that will engage viewers and get them to click through to your website or blog. However, simply posting any old content won’t do the trick. You need to make sure your content is optimized for SEO so that it will rank well in the search engines and be seen by as many people as possible.
Here are a few tips for creating SEO-friendly content for Facebook:
1. Use keyword-rich titles: The title of your content is one of the most important elements for SEO purposes. Make sure your titles are clear, concise, and contain at least one relevant keyword or phrase.
2. Use keywords throughout your content: In addition to using keywords in your title, you should also use them throughout your content in the first few sentences, in headings and subheadings, and in the alt tags of images (if you’re using any).
3. Make sure your content is shareable: One of the best ways to generate organic traffic from Facebook is to create content that is shareable. This means making sure it’s easy for people to share your content with their friends by including share buttons on each page of your site or blog. You can also encourage people to share your content by adding social media follow buttons so they can easily find and follow you on sites like Twitter and LinkedIn.
4. Use calls-to-action: Another great way to generate organic traffic from Facebook is to use calls-to-action (CTAs) throughout your content. A CTA is simply an instruction telling readers what you want them to do next – such as click through to your website or sign up for your email list. By including CTAs in your content, you can increase the chances of getting people to take action after reading it.
5. Promote your content: Once you’ve created some great SEO-friendly content for Facebook, make sure you promote it! There are a number of ways you can promote your content on Facebook, including sharing it in relevant groups and pages, tagging friends and influencers in your posts, and even running ads (if you have a budget).
