Article marketing is a proven traffic generation strategy that can be used any time to drive visitors to any web site you choose.
Maximizing your article marketing efforts will drive more traffic to your web site, help build your optin list faster, and increase your profits, without taking any more time.
You just have to structure your articles the right way.
Here’s how.
If you want to drive traffic to a sales page, squeeze page, or sometimes even a content page on your site, your article needs to include the two I’s. What I mean is, your content needs to be informative and it also needs to be incomplete.
You want to provide quality content in the article to build your credibility but you also want to do so in a way that creates curiosity for more information in the reader.
That way, they’ll be more likely to click through to a web site from the link in your article resource box at the end of your article.
You provide your reader with informative content (something they find of value and are able to actually apply) but make certain that it is “incomplete” in that they can better use the information by making a purchase, opting in to a list, or even going to your content site where you can monetize the traffic in various ways.
That’s “informative, but incomplete.” And it works. The idea is to use your content to build up to your desired response.
You provide the reader with informative content, and then you make an offer that allows them to fully utilize the content, gain extra insight from the content or maximize the content in some additional way.
Here’s another important thing to keep in mind when writing your article.
As I mentioned above, credibility is important and you create that with the quality of your content. And that means fulfilling the promise made in your headline with the content of the article.
I’ve discussed this with a number of people. They focus on creating a great headline that will get people interested in reading their article.
Unfortunately, they then fail to fulfill the promise of the headline in the article and they don’t get people clicking through to their web site. Just like in a sales page for a product, you must fulfill the promise in the headline. If you don’t, you will lose credibility with your readers and you won’t drive any traffic to your web site.
Follow these tips in your own article marketing efforts for more web site traffic.
