How to Generate High-Quality Website Traffic with Facebook Ads [STEP BY STEP]

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1:40 Facebook ads is one of the most comprehensive ones. They’ve spent a lot of money, millions of dollars, probably billions of dollars. They’re building they’re advertising network to make sure it’s on point. And it’s also got very powerful targeting capabilities.

2:10 When you go to Facebook ads Insights tool on the left side you can see there are so many different categories, criteria that we can set for your target audience. On the right side, it’s going to show us based on the categories that we’ve set what the demographic looks like, what’s the targeting look like, and give you very detailed information. It’s one of the most powerful and easiest tools that you can use to be able to build an audience using the Facebook Insights tool.

4:50 What’s important for you to know is that the first audience that we built in the Facebook ads Insights tool, and the one that we’re reaching out, is called the cold audience. The reason why it’s called the cold audience is this is essentially people that don’t know anything about your business. They don’t know anything about the content. They don’t have the trust, and they don’t have the credibility, the relationship that they know about your business and who you represent, or the products or services that you sell. So they’re essentially brand new, that’s why we call it the cold audience.

6:40 We want to get enough people, and enough eyeballs on the ad to decide if it’s a success or a failure, if we should amplify it, or if we should cut it away. In the same time, we also want to look at the ad itself. We want to be testing two different ads at the bare minimum with different headlines, with different creatives. Driving them to the same piece of content that’s on your website. Once we find this out, you have three different pieces, the three core ones. And it’s producing well, you’re getting a constant stream of traffic, and it’s increasing. Then we want to be able to add more.

8:50 There are two specific warm audiences that we’re doing right now that’s extremely important for you to know about. The first thing is the website custom audiences. The website custom audiences are essentially you imagine people that click on your ad, and they went through the piece of content on the page. As soon as they land on the page, they become part of the website custom audiences.

9:10 The next core piece of an audience is called the engagement audience. Let’s say you’re showing a video through the ad. What you can do is you can build an audience based on how they’re engaging on the Facebook ads platform. So, for example, someone watches your videos. You can build an audience of people that watch less than 25% of the video, or more than 25% of the video. The reason why I want to do this when we break it apart is that based on their engagement, and based on the pages they visited, we can show them even more content to warm them up.

12:40 An advanced tip for people that are saying, hey, this is pretty simple, and you want to get more extreme, what you can do, and this is what I do for my businesses and clients, is if you really want to amplify and get great results we take the first two steps that I just taught you, doing the cold audiences, building an engaged and website audiences. Now, we don’t just focus on Facebook ads. What we do is we amplify this on LinkedIn if you’re a B2B. We focus amplifying Google and YouTube. We focus amplifying on Twitter, and also third-party advertising networks for display using Outbrain, using Taboola, using all these different things, all these ad networks, and we amplify even more. And we do remarket across the board. I call this as the ecosystems. You have multiple different ecosystems that connect based on different ad platforms.

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