If you want to create a successful Google Ad campaign, one of the most important things you can do is to identify negative keywords. Negative keywords are those words or phrases that you don’t want your ad to show up for. By adding negative keywords to your campaign, you can help to ensure that your ad only appears for searches that are relevant to your business.
There are a few different ways that you can go about finding negative keywords for your Google Ad campaign. One way is to use the Google Keyword Planner tool. This tool allows you to enter in a list of seed keywords and then shows you the estimated search volume for each keyword. It also provides information on related keywords and phrases. You can use this information to identify potential negative keywords for your campaign.
Another way to find negative keywords is to look at your competitors’ ads. See what words and phrases they are bidding on and then add those same words and phrases as negative keywords in your own campaign. This will help to ensure that your ads don’t appear when someone searches for those terms.
You can also use Google Analytics to find out which terms people use when they click on your ad and then subsequently leave your website without taking any desired action. These are known as “exit keywords” and they can be valuable Negative Keywords as well. You can add these exit keywords to your Negative Keyword list in order to prevent waste clicks and improve the overall quality of your traffic.
Finally, you can also just brainstorm a list of words and phrases that you think people might use if they were not interested in what you had to offer. For example, if you sell widgets, some potential Negative Keywords might be “free widgets” or “cheap widgets” since someone searching for those terms is likely not going to be interested in buying anything from you. Just make sure that when you add Negative Keywords to your list, you add them as broad match so that they will catch all of the different variations that people might use when searching.
By taking the time to identify negative keywords, you can help improve the quality of traffic coming to your website from Google Ads and avoid wasting money on clicks from people who are not likely to convert into customers or clients.
