Any business owner or marketing professional worth their salt knows that choosing the right keywords is essential to achieving success online. The guessing game of which keywords will generate the most traffic and conversions can be frustrating and time-consuming, but the stakes are high. Get it wrong and your website will languish on page 50 of the search results; get it right and you could see a significant increase in traffic and ROI.
So, how can you go about finding those all-important, low competition high volume keywords? Here are some tips to help you get started:
1. Use a keyword research tool
There are a number of different keyword research tools available online, such as Google Keyword Planner, Moz Keyword Explorer and Wordstream Free Keyword Tool. These tools allow you to input seed keywords related to your business or website and generate a list of related keywords. Once you have your list of keywords, you can then start to assess which ones are most likely to be successful by looking at things like search volume and competition levels.
2. Look for long-tail keywords
Long-tail keywords are three or more words strung together and tend to be much less competitive than shorter, more general keywords. Not only that, but they also tend to be more specific to what the searcher is looking for, which means that they are more likely to convert. So, when you’re doing your keyword research, make sure to look for long-tail keywords that are relevant to your business or website.
3. Check out Google Suggest
Google Suggest is a great way to find new keyword ideas that you may not have thought of before. Simply start typing in a seed keyword related to your business into the Google search bar and see what suggestions pop up. These suggestions are based on what other people have searched for in the past and can give you some great ideas for new keywords to target.
4. Check out competitor websites
One of the best ways to find new keyword ideas is to take a look at what your competitors are doing. Have a look at their website and see which keywords they are targeting. You can also use a tool like SEMrush or SpyFu to conduct a competitor analysis and see exactly which keywords they are bidding on in Google AdWords. This can give you some great insights into which keywords might be worth targeting for your own campaigns.
5. Look for questions on Quora or forums
Another great way to find new keyword ideas is to look for questions that people are asking on Quora or other forums related to your niche. These questions can give you some great insights into the type of information people are looking for online and can help you come up with ideas for new content or products that you can create to target these specific needs. You can also use these questions as the basis for creating new blog posts or articles that answer these questions in detail – which will not only help you rank for these keywords but could also result in some valuable backlinks too!
