In the past, extracting keywords for SEO purposes was a relatively simple process. You would simply take a list of keywords from your competition, plug them into a tool like Google AdWords Keyword Planner, and voila! You would have a list of keywords that you could target in your content and marketing campaigns.
However, with the release of BERT, Google’s natural language processing algorithm, extracting meaningful and semantic keywords has become much more difficult. BERT is designed to understand the context of a sentence and the relationships between words, making it much more difficult to identify specific keywords.
So, how do you extract meaningful and semantic keywords with BERT? Here are a few tips:
1. Use Google search results to identify relevant keywords.
One of the best ways to identify relevant keywords with BERT is to use Google search results. When you run a search, Google will show you a list of related keywords that it thinks are relevant to your query. You can then use these keywords to target in your content and marketing campaigns.
2. Use Google’s Keyword Planner to identify related keywords.
Google’s Keyword Planner is another great tool for identifying related keywords. When you plug in a keyword, the tool will show you a list of related keywords that you can target.
3. Use Google Trends to identify popular keywords.
Google Trends is another great tool for identifying popular keywords. You can use the tool to see how popular a keyword is over time and identify any seasonal trends.
4. Use Google’s Answer Boxes to identify question-based keywords.
Google’s Answer Boxes are another great way to identify question-based keywords. When you search for a question, Google will often show you a list of related questions in the Answer Box. You can then target these keywords in your content and marketing campaigns.
5. Use Google’s SERP Features to identify long-tail keywords.
Google’s SERP Features are another great way to identify long-tail keywords. When you run a search, Google will show you a list of related SERP features, such as news, images, and videos. You can then target these keywords in your content and marketing campaigns.
