We all want more website traffic. But, most of us don’t want just any website traffic. We want the RIGHT kind of traffic. The kind of traffic that is going to convert into leads, customers, and clients.
The kind of traffic that is going to help us achieve our business goals.
Unfortunately, it’s not always easy to attract the right kind of traffic. In fact, sometimes it can feel like we’re attracting all the wrong kinds of people!
If you’re struggling to eliminate the wrong traffic and attract the right people to your website, here are a few tips to help you out:
1. Use Targeted Keywords
One of the best ways to ensure you’re attracting the right kind of traffic is to use targeted keywords in your website copy and blog posts. When you use relevant keywords, you’re more likely to rank in Google search results for those terms – and that means you’re more likely to be found by people who are actually looking for what you have to offer.
Not sure which keywords to target? Start by thinking about the terms your ideal customers would use when they’re searching for a business like yours. You can also use a tool like Google’s Keyword Planner to research which keywords are being searched for most frequently in your industry.
2. Optimize Your Website for SEO
In addition to using targeted keywords, it’s important to optimize your entire website for SEO. That means making sure your website is fast, easy-to-navigate, and mobile-friendly – among other things. If your website isn’t optimised for search engines, it’s unlikely that you’ll rank high in search results – no matter how well-targeted your keywords are.
3. Run Ads with Targeted Keywords
If you’re running ads (such as Google Ads or Facebook Ads), make sure you’re targeting relevant keywords with your ad campaigns. That way, you can be sure that the people who click on your ads are actually interested in what you have to offer – and not just clicking on something because it’s an ad. 4. Use Negative Keywords If you’re running ads or doing any other kind of paid promotion, make sure you’re using negative keywords . Negative keywords are words or phrases that you don’t want your ad (or other piece of content) to show up for in search results . That way , if someone searches for one of those terms , your ad won’t appear . For example , if you sell women’s clothing , you might add “men” as a negative keyword so that your ad doesn’t show up when someone searches for “men’s clothing .” 5 . Create High – Quality Content Of course , one of the best ways
