A lot of people think that Pinterest is just a platform for sharing pretty pictures. But if you’re a savvy business owner, you know that Pinterest is a powerful tool for driving traffic to your website or blog.
And like all traffic-driving tools, Pinterest works best when you use the right keywords.
Unfortunately, a lot of people don’t know how to do proper keyword research for Pinterest. As a result, they end up with pins that no one ever sees.
In this article, I’m going to show you how to do keyword research for Pinterest so that you can get more eyes on your pins and drive more traffic to your website or blog.
What Are Pinterest Keywords?
Before we get into how to do keyword research for Pinterest, let’s first talk about what Pinterest keywords are.
Pinterest keywords are the words and phrases that people use when they’re searching for something on Pinterest. Just like with Google and other search engines, the right keywords can help your pins show up in front of potential customers or clients.
For example, let’s say you own a women’s fashion boutique. If someone is searching for “women’s fashion” on Pinterest, you want your pins to show up in the search results. The right keywords will help make that happen.
Why Are Pinterest Keywords Important?
Pinterest keywords are important because they help you connect with potential customers or clients who are interested in what you have to offer. Without the right keywords, your pins will be lost in the sea of billions of other pins on Pinterest.
And if your pins are not being seen by potential customers or clients, then you’re not going to get any traffic from Pinterest. So it’s important to spend some time doing proper keyword research before creating and publishing your pins.
