When it comes to Amazon PPC, the experts will tell you that there are a lot of different ways to go about it. The “right” way, according to some, is to use as many Amazon PPC hacks as possible in order to get your product in front of as many people as possible. The more eyeballs you have on your product, the better chance you have of making a sale.
However, there is another school of thought when it comes to Amazon PPC. This camp believes that the best way to go about Amazon PPC is to focus on quality over quantity. In other words, they believe that it’s better to have a smaller number of highly targeted potential customers seeing your product than it is to have a large number of people who are less likely to buy seeing your product.
Which camp is right? Well, the answer, as is often the case, is somewhere in the middle. You see, when it comes to Amazon PPC, there are definitely some hacks that you can use in order to get your product in front of more people. However, if you want to really maximize your chances of making a sale, you need to focus on quality over quantity.
So, how do you go about finding the right balance between these two schools of thought? Well, let’s take a look at some tips that will help you cut your TACoS in half…
1) Know Your Target Audience
This one seems like a no brainer, but you would be surprised at how many people don’t really take the time to think about who their target audience is when they are setting up their Amazon PPC campaigns. Knowing who your target audience is will allow you to create laser-focused campaigns that are much more likely to result in sales.
2) Use Negative Keywords
One of the best ways to cut your TACoS in half is by using negative keywords. Negative keywords are simply words or phrases that you add to your campaign that tell Amazon not to show your ad when someone searches for those terms. For example, if you are selling women’s clothing, you might add “men” and “boy” as negative keywords so that your ad doesn’t show up when someone searches for “men’s clothing” or “boy’s clothing”. Adding negative keywords can be a great way to cut down on wasted impressions and clicks from people who are not interested in what you are selling.
3) Improve Your Product Listing
Another great way to cut down on your TACoS is by improving your product listing. Your product listing is what appears on Amazon when someone searches for a keyword that triggers your ad. If your product listing isn’t optimised then you could be paying for clicks from people who have no intention of buying anything from you. There are a few different things that you can do in order to optimise your product listing including: using keyword-rich titles and descriptions; adding high-quality product images; and creating compelling bullet points that highlight the key features and benefits of your product. By taking the time to improve your product listing, you can significantly increase your chances of making a sale while also reducing wasted clicks and impressions.
4) Set Up Automatic Bids
One of the best Amazon PPC hacks that you can use in order to reduce your TACoS is by setting up automatic bids. Automatic bidding allows Amazon to automatically adjust your bids based on how likely they think someone is going
