If you want to create videos for your video marketing funnel, there are a few things you need to know. First, you need to decide what kind of videos you want to create. There are two main types of videos: informational and persuasive.
Informational videos are designed to educate your audience about your product or service. They’re usually shorter in length and less sales-oriented than persuasive videos.
Persuasive videos, on the other hand, are designed to convince your audience to take action. They’re usually longer in length and more sales-oriented than informational videos.
Once you’ve decided what type of videos you want to create, you need to determine what format they should take. There are three main formats for videos: live action, animation, and whiteboard explainers.
Live action videos are the most traditional type of video. They generally feature footage of people talking about your product or service, or using your product or service in some way.
Animation is a newer, more modern format for video. These types of videos often feature characters and storylines that explain your product or service in a fun and engaging way.
Whiteboard explainers are another newer, more modern format for video. These types of videos feature someone drawing on a whiteboard (or sometimes a digital screen) while they explain your product or service in detail.
Once you’ve decided on the format for your video, it’s time to start planning the content. As with any type of content, it’s important to keep your target audience in mind when creating your video script. What information do they need? What would persuade them to take action? Keep these questions in mind as you write your script.
When it comes time to film your video, there are a few things to keep in mind that will help ensure its quality. First, make sure the lighting is good. Poor lighting can make even the best video look bad. Second, use a tripod if possible – shaky footage is hard to watch and can make your viewer nauseous! Third, be sure to use proper audio equipment so that your viewers can actually hear what’s being said in the video. Lastly, if you’re including any graphics or animation in your video, be sure that they’re high quality and fit well with the rest of the content.
Editing is an important part of creating any kind of video content – but it’s especially important for marketing Videos because they have the potential to be so short! Be sure to cut out any dead space or irrelevant footage so that viewers aren’t left feeling like they wasted their time watching something that wasn’t worth their while
