PPC is Amazon’s advertising system that helps you create ads based on keywords or show your product on your competitor’s product page. In this video, I’m going to share with you the most effective PPC keyword match types, how to create an Amazon FBA PPC campaign, add your keywords manually, and how to optimize your PPC campaigns. #AmazonFbaPPC #AmazonFbaPpcGuide #AmazonPPC
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Disclaimer: The information provided in this video is intended to provide general information. The information does not take into account your personal situation and is not intended to be used without consultation from accounting and financial professionals. This video contains affiliate links that at no additional cost to you, I may earn a small commission.
00:00 Intro
00:30 What’s ACOS?
00:57 What’s the average ACOS?
01:07 Why is ACOS so important?
01:12 Average profit margin
01:20 How to calculate profit based on ACOS?
02:42 3 Types of PPC ads
02:49 Sponsored products ads
03:04 Automatic targeting
03:50 Manual targeting
04:33 Sponsored brand ads
04:49 Sponsored display ads
05:12 How to create a PPC campaign?
06:00 Daily budget
06:33 Targeting types & bidding
07:23 Match types
07:58 Product targeting
08:15 Bidding strategy (Down, Up & Down, Fixed)
08:56 Negative targeting
09:22 How to optimize PPC campaigns?
11:28 Outro
