While no one knows exactly what 2022 is going to bring, having a strong plan in place will help you effectively navigate the changing landscape. This way, you can ensure your nonprofit successfully scales impact, no matter the circumstances.
In this video, you’ll learn:
– How to set good marketing goals that will set the stage for your nonprofit growth.
– 2022 nonprofit marketing trends to help guide your strategic marketing approach.
– A practical walkthrough of how you can craft a successful marketing plan for 2022 + more!
Grab slides and downloads at
0:00 Introduction
5:15 POLL: Have you created a marketing plan for your nonprofit before?
7:11 What Is A Nonprofit Marketing Plan?
7:54 Advantages of A Nonprofit Marketing Plan
10:05 Download Your 2022 Nonprofit Marketing Plan Template
10:46 Anatomy Of A Nonprofit Marketing Plan
15:13 Best Practices For Organization Summary
17:55 Best Practices For Organization Initiatives
22:03 Best Practices For SWOT Analysis
26:48 Best Practices For Defining Your Target Audience
31:20 Persona Example Example: A coastal preservation restoration organization
34:33 Competitive Analysis Example
40:09 SMART Marketing Goal Example
42:45 KPI And Channel Example
43:40 CRI Fundraising Campaign Channel Overview
49:05 Let’s Dive Into Q&A
CauseVox is a digital fundraising platform for nonprofits. Use CauseVox to modernize your donation form, sell event tickets, launching crowdfunding campaigns, and run peer to peer fundraising. Learn more at
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