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Introduction
With the vast majority of web traffic being generated by search engines, it’s crucial that your website is optimized for Google – and other search engines. The most important optimization factor for ranking in Google is on-page SEO. However, even if your website is properly optimized, you’re not guaranteed to rank high in Google.
There are other factors that can influence your ranking, including the quality of your website’s content and how well your website converts visitors into leads or customers. But one of the most important – and often overlooked – factors is website traffic.
Simply put, the more targeted traffic your website receives, the higher it will rank in search engine results pages (SERPs), and the more leads and customers you’ll generate.
In this article, we’ll show you how to increase targeted website traffic through effective methods that are both paid and free. We’ll also provide some tips on how to improve your website’s conversion rate so that you can make the most of the increased traffic.
Targeted Traffic vs. Untargeted Traffic
Before we dive into how to increase targeted traffic to your website, let’s first define what we mean by targeted traffic. Targeted traffic consists of visitors who come to your website with a specific purpose in mind – usually, to buy a product or service that you offer.
In contrast, untargeted traffic consists of visitors who come to your site without any specific purpose in mind. They may be simply browsing the web or looking for information on a particular topic. While untargeted traffic can still lead to sales, it’s generally much less effective than targeted traffic.
Here’s an example to illustrate the difference between targeted and untargeted traffic: Let’s say you own an online store that sells women’s clothing. A visitor who types “women’s clothing” into a search engine and clicks on your ad is considered targeted traffic because she is specifically looking for women’s clothing. In contrast, a visitor who clicks on an unrelated ad and ends up on your website is considered untargeted traffic because she wasn’t specifically looking for women’s clothing when she clicked on the ad.
while untargeted visitors may eventually buy something from you, they’re much less likely to do so than targeted visitors because they weren’t originally interested in what you have to offer. Therefore, it’s important to focus on generating targeted traffic to your website if you want to increase sales and revenue.
