Email marketing can be a great way to build trust with your customers. However, it can also be a great way to lose that trust if you’re not careful. Here are some email marketing strategies that will help you build trust with your customers:
1. Be transparent about who you are and what you do.
Your customers should know who they’re dealing with when they receive your emails. Make sure your from name and email address are consistent with the rest of your branding, and make sure your website and social media profiles are up-to-date and accurate.
2. Only send emails when you have something valuable to say.
Don’t bombard your customers with emails just for the sake of it. If you don’t have anything valuable to say, don’t say anything at all. Your customers will appreciate it if you only contact them when you have something relevant to share.
3. Respect your customer’s time and attention.
Don’t waste your customer’s time with long, rambling emails. Get to the point and be concise. And always include a call to action so they know what you want them to do next.
4. Don’t make false promises or exaggerate the truth.
Your customers will quickly lose trust in you if you make false promises or exaggerate the truth in your emails. Always be honest and transparent, and only make claims that you can back up with evidence.
5. Personalize your emails when possible.
Emails that feel like they’re addressed to “Dear Customer” or “To Whom It May Concern” are quickly going to end up in the trash folder. Where possible, personalize your emails with the recipient’s name, company name, or other relevant information. It shows that you care about them as an individual and not just another faceless customer.
