Do you want to build an email list from scratch?
Are you wondering how to get started with email marketing?
If so, you’re in the right place. In this post, I’m going to share with you a complete email marketing tutorial on how to build an email list from scratch.
You’ll learn:
Why you need to build an email list
How to get started with email marketing
What are the best ways to grow your email list
How to use your email list to generate sales and grow your business
So, if you’re ready to learn how to build an email list from scratch, let’s get started!
Why You Need an Email List
First things first, let’s answer the question: why do you need an email list? There are two main reasons: First, an email list is a valuable asset that you own. Unlike social media platforms (Facebook, Twitter, Instagram), which can change their algorithms at any time, your email list is something that you control. Second, an email list is one of the most effective marketing channels available. In fact, for every $1 spent on email marketing, businesses make an average of $44 in return . Not too shabby! So now that we know why we need an email list, let’s take a look at how to get started…
How to Get Started With Email Marketing
There are two main steps in getting started with email marketing: First, you need to choose an email marketing provider. This is the company that will host your emails and provide you with the necessary tools to grow and manage your list. Some of the most popular options include MailChimp , Constant Contact , and AWeber . Once you’ve selected your provider, it’s time to set up your first opt-in form. An opt-in form is a way for people to sign up for your mailing list. There are two types of opt-in forms: embedded and popup. An embedded form is a form that’s added directly onto your website. Here’s an example of what an embedded form looks like:
image source : Neil Patel As you can see, this form is embedded right into the blog post. Popup forms are those that appear when someone visits your website. Here’s an example of what a popup form looks like:
image source : OptinMonster There are pros and cons to both types of forms , but I generally prefer popup forms because they’re more intrusive and have a higher conversion rate . No matter which type of form you choose, make sure it’s visible and easy to fill out. The last thing you want is for people to leave your website because they couldn’t find the signup form!
Now that we’ve gone over how to set up your first opt-in form , let’s take a look at some of the best ways to grow your email list…
Ways To Grow Your Email List Fast
The beauty of building an email list is that it doesn’t happen overnight . It takes time and effort (and some creativity) to grow a healthy and engaged mailing list . Here are some of my favorite methods for growing my own mailing lists:
Write great content – This should be a no-brainer, but it bears repeating because it’s so important . Your goal should be to write content that people actually want to read . Not all of your blog posts will go viral , but if you focus on writing quality content , people will start taking notice . And when people start taking notice , they’ll start sharing your content… which will lead more people backtoyour website… which will lead more peopleto sign up foryour mailing lists ! See how that works?
Leverage social media – Social media is a great way tot promoteyour contentand growyour mailing listsimultaneously . Whenyou publisha new blog post or pieceof content , be sureto shareit acrossallofyour social media channels . And don’t forgetto includea call-to-actionto signupforYourmailinglist ! You can also run social media ads specifically designed totarget people who would be interested in subscribingtoyour mailinglist . For example; ifyou sellhealthyeating cookbooks ,you couldrun a Facebook ad targetingpeople whohaveexpressedan interestinfoodand healthinthe past .
Collaboratewith other bloggers – Guest bloggingisagreat waytoget exposureforYourwebsiteand growYourmailinglistat thesame time . Whenyou guest blogon anotherbloggers site ,youshould alwaysincludea linkbacktoyour ownsiteas well asan eBookor otherfreemium offerforPeopletosignuptoYourmailinglist whenthey visitYourblog . Not onlywill this giveyouexposuretotheiraudienceButitwill alsogrowYourmailinglistexponentially over time !
Hosta webinar or virtual summit – Ifyou’ve been bloggingfor awhileAndhave builtup aloyalfollowingThenhosting awebinaror virtual summitisagreat way toget evenmore exposureforyouandYourbusinesswhile simultaneouslygrowingYourmailinglist Quickly! Whenyou hostawebinaror virtual summitpeoplearetypically requiredtopay afeeor signup toyour mailinglist inorder totake partinthe eventItselfWhich meansthattheyarehighly interestedinyouraudienceAndaremorelikelytoconvertintoa payingcustomer later downTheline ! Soifyou’re lookingForwaysto quicklyGrowyourEmailListThenI highlyrecommendhosting awebinaror virtual summit !
