If you’re not using the right keyword phrases in your website content, then you’re missing out on valuable traffic from potential customers who are searching for your products or services. Adding keywords to your website is one of the most important SEO best practices, and there are a few different ways to do it.
In this article, we’ll walk you through how to add keywords to your website using best practices. We’ll also give you some tips on how to choose the right keywords for your business and how to use them effectively in your website content.
What are Keywords?
Keywords are words or phrases that potential customers use when they search for products or services like yours on search engines like Google, Bing, and Yahoo. When you include these keywords in your website content, it helps search engines understand what your website is about and match it with relevant searches. That way, when people search for keywords related to your business, your website will appear as a top result.
Why are Keywords Important?
Using relevant keywords on your website is important for two main reasons:
1. It helps potential customers find your website: If you want people to be able to find your website when they search for keywords related to your business, then you need to include those keywords in your website content. Otherwise, your website will be lost among the millions of other websites out there that don’t use relevant keywords.
2. It helps improve your search engine ranking: In addition to helping potential customers find your website, using relevant keywords also helps improve your ranking in search engine results pages (SERPs). That’s because search engines like Google use keyword relevancy as one of the main factors in their ranking algorithm. So if you want your website to appear as a top result for certain searches, then you need to make sure you’re using the right keywords.
How to Add Keywords to Your Website
Now that we’ve covered why keywords are important, let’s look at how to add them to your website. There are a few different places where you can add keywords to your site, including:
1. In the URL
2. In the title tag
3. In the meta tags
4. In the header tags
5. In the body content
6. In anchor text
7. In image alt text Let’s take a closer look at each of these places: URLs: The URL is the web address of a specific page on your site (e.g., www.example.com/about). When adding keyword-rich URLs, it’s important to keep them short and sweet while still including relevant keywords that accurately describe the page’s content. One way to do this is by using what’s called “slugs.” Slugs are the part of a URL that comes after the domain name (e.g., www.example/about-us). They’re typically used to describe the page’s content in a few words (separated by dashes). So if we wanted our about us page URL slug to be keyword-rich, it might look something like this: www . example . com/about – us – company – history – team – products – services . Title Tags: The title tag is an HTML element that specifies the title of a web page . It appears in the SERP as clickable link just below the URL . The title tag should be no more than 60-70 characters long , and it should accurately describe what’s on the page while including 1-2 of your most important target keywords . For example , if our target keyword was ” Widgets ,” our title tag might looks something l i k e :
