SEO and PPC are two of the most popular methods for driving traffic to a website. But how do they work together to create even more traffic?
SEO is all about optimizing your website so that it ranks higher in search engine results pages (SERPs). The higher your website ranks, the more likely people are to find it when they search for keywords related to your business.
PPC, on the other hand, is a paid form of marketing where you pay for each click on your ad. With PPC, you can get your website in front of people who are already searching for keywords related to your business.
So, how can SEO and PPC work together to drive more traffic to your website? Here are a few ways:
1. Use PPC to Test Keywords
One way that SEO and PPC can work together is by using PPC to test keywords. You can use PPC ads to test which keywords generate the most clicks and conversions. Then, you can use that information to optimize your website for those keywords with SEO. This is a great way to get started with both SEO and PPC at the same time.
2. Use SEO-Friendly Keywords in Your PPC Ads
Another way to make SEO and PPC work together is by using SEO-friendly keywords in your PPC ads. You can target these keywords with both SEO and PPC at the same time. This will help you get in front of people who are searching for those keywords organically and through paid search.
3. Use Different Keywords for Each Approach
You can also use different keywords for each approach. For example, you might use more general keywords with SEO and more specific keywords with PPC. By doing this, you’ll be able to reach people who are searching in different ways. And, you’ll be able to track which approach works better for each keyword so that you can focus your efforts on the most effective approach.
