The increasing growth of social media has triggered the rise of the influencer marketing, all platforms in social media are already engaging to influencer marketing and so far, it is the most effective way to market your products and services through social media, online.
Instagram, one of the most billed places to showcase your product. It is looking for more methods and strategies to monetize the platform and the increasing users and consumers it has. Instagram is the place where you can share your moments with your friends and followers and that is why Influencer Marketing has germinated itself to grow inside Instagram.
Engagement
As we all know, Instagram’s engagement rate is higher than any of the other social media platforms at 2.3%, the fact that it’s organic, we can’t deny the fact that Instagram has much more engagements than Facebook or Twitter. In this case, it is clear that Instagram has proven itself that it is the best place to build your influencer campaign (aside from YouTube)
Growth
Instagram is one of the fastest growing social media platforms. This year, it is predicted that Instagram will grow by 15.1% than 3.1% of the other social network as a whole. Then, over the next four years, Instagram will add 26.9 million users far more than any other social platform. Impressive! Why? Instagram usage is exceptionally intense among millennials.
Suitability
Influencer marketing is about displaying a certain lifestyle and promoting a product or service through lifestyle. With this, those followers of yours might turn to potential customers which can participate and spread the word by using the product or service.
Personality
Influencer marketing helps influencers be able to be genuine and showcase their colorful personality. Influencer marketing is not just about paying for a product promotion, by engaging with this marketing method, you are given the chance to impress engage the audience with your product and service. It’s not just paying someone with a lot of followers to broadcast your brand’s message, it’s about hiring and collaborating with them to experience your product and tell their followers what do they think about the product.
Right Influencer
Of course, your Instagram influencer marketing would not work unless you got the right influencer working with you. Keep this in mind: finding the right influencer is the beginning and there are more numbers of moving parts that need to be assigned in their right place.
The first thing to identify which influencer should you choose is to identify the pertinent individual for your brand who have the knowledge and influence to affect the decision of their audience when it comes to purchasing.
Conclusion
Instagram Influencer Marketing can have a powerful effect, but, it does need to be done right. So decide what you want to benefit from it, as long as you and your influencer are doing teamwork, and with engaging influencers, don’t be afraid to accept criticism and suggestion both from your team and the audience.
