What is mobile marketing all about? Mobile marketing is all about having a direct line of communication with your potential and current customers.
The best way to set up a mobile marketing campaign is to have a mobile app for your business that is free for your customers to download. Each day more and more people are getting smartphones and using them more than ever. Imagine being able to market to your customer through a device that is always switched on, always available and always with your customer.
Once you have an application designed and developed for your business your next task is to get it out there. Your mobile marketing strategy is no good if people do not have your mobile app.
The best way to get people to download your new marketing tool is to offer an incentive when people download your mobile app. The best form of incentive would be to offer a mobile coupon when somebody downloads your application.
For example, lets say that you are a local restaurant. On your menu you would simply add a QR code that linked to a download of your app. Under the QR code put a line of text, something like “Scan to download out mobile app and get 10% of your next order”.
As it is not going to cost anybody to download your mobile app, people will have no trouble downloading your mobile to get a discount on their next order. In fact mobile coupons get a ten times higher retention rate than paper coupons.
Once your customer has your mobile application, they have downloaded your entire business on their mobile phone. They can view all information about your business, from opening times to your food menu.
It does it end when your customer downloads your mobile app. Just like social media you need to make sure that line of communication is open between you and your customer. Most mobile apps that you can have developed will include some very important features. One of the most important features is the ability to send push notifications to your users mobile phones. Here is an example of how you can use a combination of mobile coupons and push notifications to increase business.
Lets say that you run a pizza restaurant and you are having a slow afternoon. You can send out a push notification to everybody who has your mobile app saying “come in this afternoon for 20% of your meal”. People will soon rush into your restaurant as you will have reminded them that you are there and they can also have a chance to save money on a meal out.
Be sure not to send these notifications to often as people may get sick and delete your app.
But again, mobile marketing is simple, it is all about keeping those lines of communication opening and marketing to a device that your customer never leaves their house with out.
