You may be surprised by how many keywords you should have in each of your ad groups. The answer may depend on a number of factors, such as your business type, your products or services, your target market, and your budget.
Let’s start with a few basics. An ad group is a collection of keywords that are related to a particular topic or theme. Your goal is to create ad groups that are closely related to one another so that you can target your ads more effectively.
So, how many keywords should you have in each ad group? There is no perfect answer, but a good starting point is around 10-20 keywords per ad group. Of course, you may have more or less depending on the factors mentioned above.
One thing to keep in mind is that you don’t want to keyword stuff your ad groups. This means adding so many keywords that your ads become less effective and less relevant to users. If you stuff your ad groups with too many keywords, you run the risk of having your ads banned altogether.
Another thing to keep in mind is that quality trumps quantity when it comes to keywords. It’s better to have a smaller number of high-quality, relevant keywords than a larger number of irrelevant keywords. So, don’t worry if you can’t fit every single potential keyword into each ad group. Just focus on the most relevant and most likely to convert into customers or leads.
